That’s when we realized that this was a novel concept: That you could get a better effect than those other energy drinks loaded with sugar, crazy ingredients, and lots of caffeine with a drink low in caffeine, with virtually no sugar, and only ingredients you could find at that health store down the street with all the hippies hangin’ around.
We decided that this product was worth bringing to the masses, and started Metabrew in 2015. Back then we were just a couple of Parsons grads with the idea that we could change some people’s ideas about energy.
When we did start it was fun. Experimenting, learning every day, making our dreams a reality. It was groovy.
We launched Metabrew: Nut-Buttered Coffee in August of 2016, producing our first commercial batch, and getting our first bundle of NYC and Brooklyn stores to start selling Metabrew. It was crazy. Friends of ours would send us pictures from their favorite stores of a product that we were literally bottling ourselves. It was surreal.
As we grew, Alex - a young creative writer with a big appetite for the food industry joined our team. He’s still trying to help us come up with new puns on the word brew, and is now a partner in the company.
Obviously times have changed. Now we cold-brew the coffee. And we’re not screwing on caps ourselves anymore. Our recipe is almost completely different too.
We still have the same idea we had at the beginning, though. We won’t ever put anything in our bottles that isn’t in some way beneficial to those who drink it, and we still believe that energy from food is more powerful than energy from pure psychoactives (like caffeine).
It’s hard to see what the future holds cause it’s so dang bright. But, we’re still just a little group of outsiders learning more and more everyday about how this whole beverage industry thing operates in the first place, and we’ve got people believing in what we’re doing. In our incubator we can’t stock the brew fast enough, and we get messages from people out of the blue about how they can’t get enough of the stuff.
We’re Metabrew. We’re here to stay. And lucky for this little start-up, we’ve found the secret to better energy (cause we’re gonna need it).